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Web DesignWeb DevelopmentNext.jsArt DirectionContent & Assets

Turning Amazon into a Growth Engine

Client: Brady Digital ConsultingYear: 2024
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Brady Digital Consulting

The Situation

Brady Digital Consulting is a family-owned Amazon and ecommerce consulting firm. When they came to us, they had no website at all. Their only asset was a logo. Everything else, from the site structure to the copy to the imagery, needed to be created from scratch. Jack Brady knew our work from the Cadence Private Capital site and reached out to get Brady Digital online and looking professional fast.

What We Built

Design & Art Direction

The ecommerce consulting space is full of websites that look like they were built in a weekend. Flashy stats, stock photos of warehouses, generic trust badges. We wanted Brady to stand out by looking like a real company with a real team, not another fly-by-night Amazon guru.

The design uses bold color blocking, clean sections, and a visual flow that walks a visitor from "who are these people" to "how can they help me" to "let me reach out" in a natural progression. For imagery, we sourced and created everything ourselves, including some assets generated through Midjourney for specific sections where custom photography wasn't available.

Brady homepage sections showing the visual progression and color system

Content & Conversion Strategy

Since Brady came to us with nothing but a logo, we built the entire content strategy from the ground up. The site follows a clear conversion funnel: the homepage opens with credibility (who they are, what they do), moves into proof (specific benefit stats like 20% ROI increase, 50% faster inventory turnover, 30% sales boost), walks through services, and lands on a strong call to action. Each interior page (About, How It Works, Benefits, Services) reinforces a different part of the story.

We wrote all the copy. The goal was to sound knowledgeable and trustworthy without being salesy, which is a fine line in the Amazon consulting world.

Benefits section showing the content strategy and conversion funnel

Development

Built in Next.js, clean and fast. The site is focused on doing one thing well: making Brady look legitimate and driving email inquiries. No unnecessary features, no bloat. The contact method is a direct email link rather than a form, which was a deliberate choice to keep things simple for a small team that doesn't need a CRM.

Brady services page on mobile
Brady homepage — full-width desktop
Mobile responsive views
About page
How It Works page
Benefits page with stats
Services page
CTA section close-up
Color system and typography detail

The Outcome

  • Built a complete web presence from nothing but a logo
  • Designed and wrote all content, imagery, and page structure
  • Created a professional site in a space full of low-quality competitors
  • Client reports regular compliments on the site from prospects and partners
  • Fast turnaround: concept to launch in under two months

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