Powering New York, One Project at a Time
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Overview
Striano Electric is a full-service electrical contractor operating across New York City. We built a clean, professional website that reflects the quality of their work and helps them win commercial and residential contracts in a competitive market.
Challenge
In NYC's crowded electrical contractor space, Striano needed to stand out from competitors relying on generic directory listings and bare-bones websites. Their reputation was built on word of mouth, but growth required a digital presence that could do the selling before the first site visit.
Approach
We designed around a refined burgundy and neutral palette that projects professionalism and craft — a deliberate step above the typical contractor website. The site is structured around project types and service areas, making it easy for property managers and general contractors to assess fit. Prominent licensing and insurance credentials build trust immediately.
Results
- Professional web presence supporting commercial project bids
- Service-area content improving local search visibility
- Credentialing section building trust with property managers and GCs